Ember Fire Safety Privacy Policy

This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.emberfiresafety.com (the "Site").

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device.

Additionally, as you browse the Site, we gather information about individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected data as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more details about cookies and how to disable them, visit http://www.allaboutcookies.org.

• Log Files: Track actions on the Site and collect data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web Beacons, Tags, and Pixels: Electronic files that track how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect information such as your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this as "Order Information."

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information to:

• Fulfill any orders placed through the Site (including processing your payment, arranging for shipping, and providing invoices and/or order confirmations).

• Communicate with you.

• Screen orders for potential risk or fraud.

• When in line with your preferences, provide information or advertisements about our products or services.

We use the Device Information to help screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our Site (for example, by generating analytics about customer interactions and to assess the success of our marketing campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Squarespace to power our website—you can read more about how Squarespace uses your Personal Information here: https://www.squarespace.com/privacy.

We also use Google Analytics to understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena or lawful request for information, or to protect our rights.

Behavioural Advertising

For more information about targeted advertising, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the following links:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Alternatively, you can opt out by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask for corrections, updates, or deletion. If you wish to exercise this right, please contact us through the details below.

Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (for example, if you make an order), or to pursue our legitimate business interests. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for legal and regulatory reasons.

Contact Us

For more information about our privacy practices, or if you have questions or would like to file a complaint, please contact us via email at info@emberfiresafety.com or by mail at:

Ember Fire Safety Limited, 1 Pirelli Way, Eastleigh, England, SO50 5GE